Langley Castle Hotel, which led the campaign to give Northumberland its very first county day in 2017, is calling on businesses, visitor attractions, community networks and towns and villages to ‘pledge’ to get involved in Northumberland Day 2018, scheduled for Sunday May 27 and the weeks around it.
Having seen the PR and marketing campaign, ‘Champion for a Day’, created by its agency and the initiator of Northumberland Day, Catapult PR, scoop three prestigious PR and marketing awards in November 2017, Langley is working to make the Northumberland Day celebrations even bigger and better in 2018.
The campaign engaged businesses and communities across Northumberland in 2017, leading to businesses who participated declaring excellent trading figures and community groups stating that it was one of the best days to ever have been experienced in their village or community. With the flexibility to stage activity in the fortnight around Northumberland Day, everyone can get involved and do something.
Last year, Langley Castle laid on a hugely popular event encompassing historical re-enactments, falconry, music and food, drink and crafts, not to mention the unveiling of the World’s Biggest Stottie. It is now planning another event for Saturday May 26, the day before Northumberland Day, as a bride and groom will be marking Northumberland Day itself by getting married!
Hexham Racecourse, which staged the first Northumberland Day Meeting in 2017, has already set aside Tuesday May 22 for its 2018 Northumberland Day event and the County Show will also be demonstrating its unswerving support for the second county day.
Special ‘Northumbie Awards’, which rewarded those who got involved and made special efforts to celebrate all things Northumbrian during the 2017 celebrations, now grace the shelves of Hexham Abbey (Best Designed Event), Newsham Primary School, Blyth (Most Inspiring School), Beadnell (Best Dressed Village or Parish) and Haydon Bridge (Best Community Involvement). All are already planning their events for 2018 and hoping to become double-winners!
The great news is that these very special fused-glass awards, which truly captured the imagination, and stunned recipients with their beauty and the clever Northumbrian design created by glass artist, Helen Grierson, are returning for 2018. Additional categories are available for sponsorship this year and organisers hope to stage an official awards ceremony, if sponsors come on board and support their county and those who love it.
Participation in Northumberland Day can be achieved in different ways. Some participants can be directly involved, organising community-focused events, arts or crafts activities, education-focused activity in schools, or special events to thrill locals, tourists, food lovers or families.
Retailers can decorate their shops in red and yellow, create special Northumberland Day discounts, stage food tastings or sampling and persuade their town council to fly the county flags in as many places as possible.
Businesses of all shapes and sizes can get involved by sponsoring an element of the programme, whether that is a ‘Northumbie Award’ or an event, or a bigger initiative.
Individuals and families can take part by pledging to visit things that are taking place in the two weeks around Northumberland Day, or taking part in events organised in their own communities or schools.
Langley Castle’s general manager, Eric Kortenbach, says: “Thousands of children and adults derived great joy from Northumberland Day 2017 and now it’s time to pledge to get involved and spread the Northumberland Day feel-good factor.”
Organiser Jane Hunt, MD of Catapult PR, says: “We have amazing testimonials telling us how much pupils, communities and businesses benefited from Northumberland Day 2017, which far exceeded the expectations of those who took part. If you didn’t get involved in your business, community or school, you missed out on something special and we want to minimise the chances of people doing that as we head towards Northumberland Day 2018. We would urge all passionate Northumbrians and Northumbrian businesses to take the pledge and then start to take action and get some plans in place.
“We are aiming to have a tourism leaflet that will promote things to do and have various other big plans in mind. Northumbie Awards will also be awaiting those who celebrate Northumberland Day in style and the competition will be fierce, as they really are the awards that everyone wants to win.”
Details of all opportunities, plus inspiration to help you plan an event, can be found at www.northumberlandday.net
The public relations and community relations campaign that underpinned Northumberland Day 2017 swept to victory in all three of the North’s most prestigious PR and marketing awards schemes in autumn 2017 – The Northern Marketing Awards, the CIPR PRide Awards and the CIM Northern Awards.
Catapult PR, the public relations agency that first suggested creating a Northumberland Day to its client, Langley Castle, picked up the Northern Marketing Award for Best Tourism & Leisure Campaign, the CIPR PRide Award for Best Community PR Campaign and the CIM Northern Award for Best Business to Consumer Award.
Its managing director, Jane Hunt, also won the Best Consultant Award at both the CIPR PRIde Awards NW and the CIM Northern Awards.
Additionally, Catapult PR was shortlisted for another 10 awards across these three schemes and the PRMoment.com awards in February 2017, before Northumberland Day had even taken place.
Catapult PR’s Northumberland Day campaign included the unveiling of the World’s Largest Stottie, the creation of the quirky and stunning ‘Northumbie Awards’, workshops to enthuse communities and engineer Northumberland Day activity, the burying of a time capsule in a Nebuchadnezzar champagne bottle and a Northumberland Day flag challenge.
The agency is now determined to make Northumberland Day 2018 even bigger and better. The day will take place on Sunday May 27 2018, the day before the Northumberland County Show.
Castle Supersizes A ‘Stottie’ As Northumberland Day Curtain-Raiser
Langley Castle, the Northumberland-based hotel and restaurant about to see its dream of Northumberland Day come to fruition, is cooking up something super-special for the celebrations in the shape of the ‘World’s Biggest Stottie.’
This culinary treat is being prepared for Langley’s curtain-raising event on Saturday May 27 – the day before the county’s first-ever dedicated day.
At 1pm at the Langley event – in the midst of a Border Reivers event full of historic re-enactments, pike drills, Warden’s Court, ballads and storytelling – and just as birds of prey have stopped wowing the gathered crowd, Langley Castle’s owner, Dr Stuart Madnick, and head chef, Mark Percival, will be unveiling the supersized stottie stunner!
This giant of a traditional Northumbrian treat has been in the planning for weeks, with Mark liaising with head baker, Dean Gibbon, at Geordie Bakers in Newcastle-upon-Tyne.
Many mathematical calculations have been undertaken, and tape measures employed, to calculate the maximum size of the stottie that could be baked in the bakery’s ovens. With an internal oven dimension of 1.2 metres, both Dean and Mark agreed that a stottie measuring 1m2 could feasibly become the centrepiece of Langley’s inaugural Northumberland Day celebrations and, no doubt, justify the ‘world’s biggest’ title. From there, it was a case of working out how much flour, and other ingredients, would be required.
The supersized stottie will be baked on May 26, on a baking tray large enough to cope with this Northumbrian monster, commissioned specially from local metal workers. The culinary gurus have been perfecting the baking of this enormous 15kg flour-based treat for the past week and trials have gone well. The recipe is currently being tweaked, to ensure the record-breaking stottie looks its very best for the cameras.
When at Langley Castle, stage two will unfold, as the stottie is filled with traditional Northumbrian food treat, pease pudding and ham. The pease pudding will be supplied by Pete's Puddin' and the ham by Hayden Bridge's WMH Farm Fresh Meats.
The stottie will be hailed and lauded by John Sadler, the military historian behind Time Bandits, who are organising the Border Reivers event at Langley. Dr Stuart Madnick – officially the Baron of Langley and celebrating the 10th anniversary of his reuniting the castle with this title – will say a few words, before the stottie is sliced up and sold off in delicious portions for charity.
Dr Stuart Madnick, currently at Langley having travelled from his home in Boston, says: “We put out the call for a Northumberland Day in July 2015 and have brought our dream to fruition in less than two years. We wanted to do something extra-special to mark the first-ever Northumberland Day and what could be bigger, better or more Northumbrian than a supersized stottie, filled with tasty pease pudding and ham?
“We already had a wedding at the castle on Northumberland Day itself, so hope this will be a great curtain-raiser that will encourage as many people as possible to support the wide array of events taking place across Northumberland on May 28."
Mark Percival, a former North East Chef of the Year (2011) says: “I’ve never quite had a culinary challenge quite like this, but it was great fun to put together and our thanks go to Geordie Bakers for their input and can-do attitude. Hopefully, the pictures of our foodie treat will spread globally and educate the world about the great Northumbrian food tradition that is the stottie, not to mention our regional delicacy, pease pudding.”
Those heading to Langley on May 27 will also be able to see the bespoke ‘Northumbie Awards’ commissioned from fused-glass artist, Helen Grierson, to reward those who have gone the extra mile to celebrate Northumberland Day. These awards have been sponsored by Helen, Waitrose Hexham, The Northumbrian magazine and Catapult PR and will celebrate the ‘Best Designed Event’, ‘Best Community Involvement’, ‘Best Village or Parish’ and ‘Most Inspiring School’.
Stottie cake of a more regular size will be on offer at Headway ArtSpace in Blyth on Thursday May 25, at a very special tea that will feature Northumbrian piper, Bev Palin, which will also see a world premiere of 'Forever Young’ - a timeless tale for all. Directed by Allie Walton-Robson and featuring devised performances from The Seven Stars alongside other Headway artists, this is a faerie story of forbidden love, loss, family, choice and independence inspired by Northumberland’s beautiful landscape and its borders folklore.
Elsewhere, new events have come on board in the last week, including an open gardens day at Adderstone House in Belford, a village celebration in Elsdon in which villagers will be diving into the Elsdon village recipe book to put on a fabulous afternoon tea, and a wildlife walk in Ridley Park in Blyth, organised by the Friends of Ridley Park.
Other events on offer over the Northumberland Day period are being organised by the Amble Puffin Festival, Prudhoe Community Arts and Allendale May Fair, whist Kirkley Hall has a special Northumberland Day Sunday lunch on offer.
Whilst the supersized stottie will be a big curtain raiser on the food front, other foodie delights will be a special tour of Vallum Farm, which will help footies get behind the scenes and meet the artisan baker and ice cream maker, whilst also touring the polytunnels, if the weather permits on Northumberland Day.
On Saturday May 27, Brocksbushes Farm Shop is also staging a meet-the-suppliers event, at which visitors can sample Brocksbushes own handmade food delights, as well as those produced by suppliers of olives, honey, bread, cheese, sausage and fish. On the same day, there will also be Northumbrian food markets in both Alnwick and Ashington.
When it comes to walking off the calories, special walks organised by North East Guides, Shepherd’s Walks and the Haltwhistle Walking Festival, which all take place on Northumberland Day itself, should be just the ticket.
Dr Stuart Madnick says: “We want to see Northumberland turned red and yellow over the next 10 days, so urge everyone to buy or make a flag and display it, put up bunting and even dress in red and yellow so that there is a real community feel to Northumberland Day, from top to bottom in the county."
More details about everything happening on Northumberland Day, and in the weeks around it, can be found at www.northumberlandday.net
Press calls: Jane Hunt, Catapult PR, 01253 891114 – firstname.lastname@example.org
Notes to Editors
The arts, sport and music are the latest sectors to support the first-ever Northumberland Day, taking place on Sunday May 28, 2017 and in the days leading up to and after this date.
Craster Art Club is holding an exhibition of its artists’ works in oils, acrylics, pastels, watercolours and mixed media, at an exhibition at Howick Village Hall, running from Saturday May 27 to Monday May 29. Many paintings will celebrate the beauty of Northumberland’s coastal landscape and works will also be on sale for those wishing to be reminded of this in their own homes.
Members of the club include Maureen Stephenson, who has an Art degree from Newcastle, Brenda Parker and Marjorie Firth, who ran a small gallery in Warkworth, Margaret Stephenson, and Pat Stiles and Frances Cook from Embleton. The club currently has only one member – Mike Finlay – but has room for new recruits.
Over in Tynedale, the Hexham Art Club is also currently arranging an event, which will be held in Hexham on May 28. Other artists and crafts people, including Chantelle Wilson and Holly Fisher, are taking part in the May 27 event being staged by Langley Castle, which first put out the call for a Northumberland Day back in July 2015 and which will now be celebrating it with a Border Reivers event that will also encompass falconry, an arts and crafts fair, a local school steel band and a special ‘reveal’.
On the music front, the Northumberland County Show, taking place on Monday May 29, will be marking the contribution of Lance Robson, founder of the Northumbrian Musical Heritage Society, who would have been 101 on Northumberland Day. Visitors will be welcomed with the sound of Northumbrian pipes, and a huge helping of red and yellow bunting and flags, as the show remembers how many young pipers have been inspired by Mr Robson, whilst also providing its own celebration of Northumberland Day.
In Howick, the Howick Coastal Choir will be performing in a two-hour concert in the Earl Grey Tea Rooms at Howick Hall, on the evening of Sunday May 28. The concert will celebrate Northumberland Day through song, fiddle playing and the poetry of Noel Hodgson. With local Northumbrian songs, instruments and food, this promises to be a wonderful foray into Northumbrian music and culture. Ticket details can be obtained by calling 01665 577285.
On the same day, the Ashington Rocks event will be staged in Ashington, featuring local rock bands. Tickets cost just £10, for an event that will go on until late, and can be bought from www.wegottickets.com/event/388082 or by calling 01670 814091.
When it comes to sport, SMILE Through Sport – a not-for-profit organisation founded by Paralympian Stephen Miller MBE – is arranging two open-to-all, inclusive Northumberland Day taster events, to encourage more people with disabilities and mental health conditions to get involved with sport.
The first taster event is at Willowburn Leisure Centre in Alnwick, between 10am and 12 noon on Tuesday May 23 and will have triple Paralympic throwing champion, Stephen Miller, attending as a special guest. At both this event, and a second taster event, taking place at Blyth Sporting Club, on Saturday May 27, again between 10am and 12 noon, those attending are encouraged to dress in red and yellow, to celebrate Northumberland Day.
National Trust Wallington is encouraging people to get involved in a sport of a different kind, as it links its opening of its new Dragon Cycle Trail in with the Northumberland Day celebrations. Red and yellow colours are again encouraged, as biking beginners and those a little more accustomed to life in the saddle, explore two new trails – one of 1.5km and the other of 4km. Both cross Broomhouse Farm’s fields and cyclists can visit a wildlife hide en route.
The opening event will also provide an opportunity to explore different kinds of bikes, such as tandems and electric bikes, benefit from cycling skills workshops, have a go on a turbo bike and watch a rider demonstrating the art of riding a penny farthing.
Finally, competitiveness of another sort will be at the fore of a Northumberland Day event in Slaley village’s Commemoration Hall, as teams of four compete in a Community Amusement Tournament. The event, starting at 7.30pm, will see each team battling to win as many 10-minute games as possible during the evening, as they take on board, skills and card games including Famous Faces, Scrabble, Gin Rummy, Dominoes, Bingo, Roll-a-Ball, Dingbats, Victorian Skittles, Uno and Codeword.
There will be a Northumbrian-themed refreshment break and the bar will be stocked with Northumbrian drink. Northumbrian prizes await the victors and a Northumbrian-themed raffle will add to the competitive spirit underpinning the event. Entry costs £5 per person, with proceeds going to the Ladycross Nature Reserve and the Slaley Commemoration Hall toilet refurbishment fund.
Northumberland Day organiser, Jane Hunt, says: “These arts, music and sports-focused events show how Northumberland Day is touching every aspect of life in the county. It’s not too late to put your own event on, have a great time, unite the community and maybe scoop one of our very special ‘Northumbie’ awards, designed in fused glass by local artist, Helen Grierson.
“Northumberland Day is about communities and people coming together and celebrating everything that makes the county great. These events embody all that the day stands for.”
More information about all events, along with ideas of how to get involved, can be found at www.northumberlandday.net To make enquiries, email NDay@catapultpr.co.uk
Press calls: Jane Hunt, Catapult PR, 01253 891114 – email@example.com
Langley Castle, the champion of the county’s first-ever Northumberland Day, which will this year take place on Sunday May 28 and the week in and around that date, is celebrating the fact that its idea has now engaged communities, businesses and schools across the county, from Haltwhistle to Howick and beyond.
The initiative’s new website – www.northumberlandday.net - has an ever-increasing number of events being added to its listing, with one of the latest being a Hexham Art Club event. Hexham is not the only art club to be involved in the celebrations, as Craster Art Club is also staging a Northumberland Day exhibition.
Whilst Haydon Bridge village was one of the earliest communities to get involved and plan an event for the whole community, such enthusiasm is now also being seen in other parts of Northumberland. Beadnell village has a vibrant event planned, which even involves a Gingerbread Cake contest, in which all contestants will bake to the same recipe.
Haltwhistle Walking Festival’s two special Northumberland Day walks have helped inspire other walks, arranged by Shepherd’s Walks and North East Guides, as some people head to the hills to wave their Northumberland Day flags in the landscape.
One area in which the Hexham, Haltwhistle and Haydon Bridge areas are a little behind others is that of school engagement. The beacon of best practice here is Newsham Primary in Blyth, which is having a week-long immersion in the heritage of the county in the run up to Northumberland Day, encouraging its children to wear red and yellow, planting flower beds and doing up an old boat in the playground in those colours, and even making stottie fillings!
Organisers of Northumberland Day are urging teachers in the Hexham, Haydon Bridge and Haltwhistle areas to let their children get behind the celebrations, particularly as there are now ‘Northumbie Awards’ to be won and one school will scoop the Jill Bradbury Award for the ‘Most Inspiring School’.
The Northumbies are very special bespoke awards, created in fused glass by Northumbrian artist Helen Grierson, so one school will win a unique prize. There are also Northumbies for the ‘Best Dressed Village or Parish’, sponsored by The Northumbrian Magazine and ‘Best Designed Event’, sponsored by Helen Grierson, and a few more categories could yet emerge.
The Daily Mail has already picked up on the Northumberland Day event at Hexham Abbey -Turbulent Tales of Northumberland’ – which will be a fascinating, hands-on living history day for the entire family, created by the Abbey’s education team, in association with Hexham Town Council, and featuring Wild Dog Outdoors.
This lively and colourful event will bring characters from Northumberland’s turbulent past to life, including William Wallace and Saint Wilfred. Andy Bates of Phenix Studios will reveal whether Hexham’s long-standing leather industry made Hexham the smelliest town in the region and Ruth Hicken, of Textiles Through Time, will show people how not to get their knickers in a twist while making them! Everyone will have a chance to get their hands dirty as they have a go with clay, train as a knight, work with leather, make life-saving ointments or write medieval letters.
As the champion of Northumberland Day, Langley Castle had to create something special and its Border Reivers Day, running on May 27, will certainly be that. Here, the Time Bandits group of re-enactors will be transporting people back to 1569, establishing a Warden’s Court and period camp, which will operate handling activities throughout the day, as children and adults alike get hands-on with armoury and other items and get ready to do battle.
Storytelling sessions will keep everyone enthralled, whilst seeing the Warden’s Court in action will keep all on their toes! There will be a pike drill for beginners, a chance to find out more about period food and medicine, ballads aplenty and even a children’s battle.
There will also be falconry displays from Falconry Days (11am to 1pm), and arts, crafts and food stalls, including stallholders such as the Northumberland Honey Co and Pete's Pudding (pease pudding maker). There will also be music from the Sunshine Panners steel band and something special, yet to be revealed!
Kicking off the whole of the Northumberland Day celebrations in Tynedale will be Hexham Racecourse, which has a Northumberland Day meeting on Tuesday May 23 and a Northumberland Day stakes. Joining the racecourse as an event organizer in the world of sport is SMILE Through Sport, founded by Paralympian Stephen Miller MBE. This organisation will be laying on two disability sport taster events, in Alnwick and Blyth, to help celebrate Northumberland Day.
Northumberland Day organizer, Jane Hunt, says: “Day by day now, we are getting more events and celebrations being added to the list. This is a grass-roots initiative that is shaping up to be one of the most exciting in the country and it’s all being achieved through passion and enthusiasm, with not a penny of funding, which is remarkable.
“We feel that Langley Castle has helped to establish something that will one day be as big as Yorkshire Day, if not bigger, so we can’t thank everyone enough for their support. We still want more, however, particularly school celebrations and food and drink events. The important thing is to let us know, if you are doing something, so that we can promote it and consider it for a Northumbie Award!”
More information can be found at www.northumberlandday.net and www.facebook.com/northumberlandday Alternatively, email NDay@catapultpr.co.uk
Press calls: Jane Hunt, Catapult PR, 01253 891114 – firstname.lastname@example.org
The organisers of the first-ever Northumberland Day are calling on more towns and villages to follow the example set by places such as Ashington and Beadnell to ensure that Northumberland is turned red and yellow from top to bottom in the week leading up to Sunday May 28.
Ashington has been at the forefront of the Northumberland Day celebrations, having been the first town to get involved, thanks to the enthusiasm of Ashington Town Team and its co-ordinator, Michelle Brannigan. Additionally, local Ashington resident, John Emery, was the first individual to declare their intention to organise a special event for Northumberland Day.
As a result of this enthusiasm, Ashington will be celebrating Northumberland Day in vibrant fashion on both Saturday May 27 and Sunday May 28.
Between 9am and 3pm on Saturday May 27, a Northumberland-themed market, held within Ashington Town Centre, will be a magnet for foodies. Edible delights on offer will be available from local producers including Northumbrian Smokehouse, Dinky Donuts from Pegswood and the Northumberland Cheese Company, whilst there will be interesting non-food items from companies such as The Soap Box from Seahouses.
Visiting the market will give people a chance to buy legendary ‘coal’ cinder toffee from Lynemouth’s Kenspeckle and other unusual foodie treats such as nettle cheese.
Additionally, there will be a symbolic 10am hoisting of the Northumberland flag in Ashington’s serene Memorial Garden and the chance to tap the feet to the music of traditional jazz bands in the town centre.
On Sunday May 28, Ashington will be truly rocking, thanks to the personal effort and commitment of John Emery, a local resident who was determined to put on a rock concert for local bands, to celebrate Northumberland Day in a contemporary way.
The result is ‘Ashingon Rocks’ – a concert taking place at the White House Unique Social Club from 1pm on Northumberland Day (May 28) and featuring six different local bands: Hair of the Derg; The Hookahs; Dead Hand; King Size Voodoo Traveller; Ma Kelly’s Boys and HED. Tickets cost just £10, for an event that will go on until late, and can be bought from www.wegottickets.com/event/388082 or by calling 01670 814091.
Fervent support for Northumberland Day and the opportunity it presents for local residents, businesses, schools, communities and others to celebrate everything Northumbrian, past and present, is also evident in the coastal village of Beadnell.
The village is a definite contender for the ‘Northumbie’ trophy for ‘Best Dressed Village or Parish’, sponsored by ‘The Northumbrian Magazine’, as an array of activities has been planned and bunting and decorations are already being made by hand, so that the village can be turned red and yellow on the day.
Whilst plans are still evolving, there is already an impressive amount of activity planned. The Craster Arms Pub and Hotel is holding a special event within its gardens on Northumberland Day, which will include a hog roast and music from a Northumberland piper and drummer, other live music and free space in which local Northumbrian businesses can set up and sell their wares.
The Salt Water Café will also be participating and selling a locally sourced traditional Northumbrian breakfast, which will be available all day for both locals and visitors alike.
The WI Hall in Beadnell will be the scene of a historical exhibition that brings to life the village’s history, from its fishing roots to the present day, and a raffle will feature prizes donated by local businesses.
The piece de resistance may, however, be rooted in food. The traditional Beadnell Gingerbread Cake recipe will become the focus of a great Northumberland Day bake-off, with competitors all using this same recipe in an attempt to create the finest Beadnell Gingerbread Cake imaginable. As the ingredients will be the same, this will really test the technical skills of the competing bakers, whilst the pursuit of excellence will be good news for afternoon tea lovers, as all cakes entered into the contest will be sliced and served up with a lovely cuppa.
Northumberland Day organiser, Jane Hunt, whose client, Langley Castle, has championed Northumberland Day since July 2015, says: “Ashington and Beadnell are beacons of good Northumberland Day practice and are showing other towns and villages what they too could do to show their passion for Northumberland, their community spirit and their civic pride.
“We want to know of any other events, particularly around Berwick, Morpeth and Corbridge, where our knowledge of what is happening is patchy. For reasons that we shall reveal shortly, we need to know of every event or celebration that is taking place, as we have a special plan to capture all of the activities and enable them to become lasting memories. If we don’t know about it, event and activity organisers could miss being included in the Northumberland Day ‘credits’.
“Villages and schools should also remember that we have ‘Northumbie’ Awards that they could scoop, if they are deemed the best celebrators and participants in Northumberland Day. We are also hoping to bring more corporate sponsors on board, which will mean more Northumbies, in more categories. Don’t let your rivals beat you to the prize, or the kudos of being a sponsor!”
The events in Ashington and Beadnell are just two of an amazing number of exciting and imaginative celebrations planned for Northumberland Day 2017. To see more, head to www.northumberlandday.net and to have your celebration talked about email details to NDay@catapultpr.co.uk
Passion, community spirit and creativity are all to be rewarded as the first-ever Northumberland Day celebrations take place county-wide on and around May 28.
Organisers have created very special awards – ‘The Northumbies’ – that are so far recognising Northumberland Day’s ‘Most Inspiring School’ and its ‘Best Designed Event’.
More ‘Northumbies’ could be up for grabs, if sponsors step up. These include awards for ‘Best Dressed Village or Parish’, ‘Best Dressed Town’, ‘Best Decorated Cake’, ‘Best Community Involvement’ and ‘Most Imaginative’ Celebration’. Categories could also be especially created to provide synergy with a sponsor’s business.
‘The Northumbies’ are not off-the-shelf trophies, but specially designed glass awards communicating the essence of Northumberland. Each ‘Northumbie’ is being designed by talented fused and stained glass artist, Helen Grierson, whose studio is about to expand and relocate to the newly formed Broomhill Business Park, in the heart of Northumberland
Helen is working with Northumberland Day organiser, Jane Hunt of Catapult PR, to create a design reflecting Northumberland’s past and present and the many aspects of life Northumberland Day celebrates.
The glasswork will be mounted on a wooden plinth, creating a truly breathtaking reward for those pouring passion into the inaugural Northumberland Day celebrations.
The ‘Jill Bradbury Award for the Most Inspiring School’ is sponsored by Catapult PR, creators of Northumberland Day on behalf of its client, Langley Castle.
This award is open for entry to any school that embraces Northumberland Day’s ethos and goes the extra mile to help pupils get involved and appreciate more about their county.
The ‘Best Designed Event’ Award is sponsored by Helen Grierson. There are already exciting contenders for this trophy, from heritage-focused events, to sporting occasions and street parties.
To be in contention for a ‘Northumbie’, participants need to submit initial details of their planned activities by May 19 and then provide further evidence as celebrations take place. A judging panel will determine the winner.
Jane Hunt says: “The Northumbies are going to be stunning and well-deserved prizes for those demonstrating the passion for the county that is communicated by the heart in the Northumberland Day logo. They are likely to be won by those who have gone the extra mile, or worked hard to build exciting and unique elements into their plans. We can’t wait to judge the submissions.”
Helen Grierson says: “It is an absolute privilege to be able to design and make an award that celebrate the achievements of the special people living and working in this inspiring county, in which I was born and bred.”
Visit www.northumberlandday.net for details of how to get involved, or email NDay@catapultpr.co.uk to offer to sponsor a ‘Northumbie’ award category, at a relatively small cost.
Press calls: Jane Hunt, Catapult PR, 01253 891114 – email@example.com
Newsham Primary School in Blyth has become a trailblazer within the county by becoming the first school to get involved in the inaugural Northumberland Day celebrations and having now set the bar for other schools.
Newsham Primary’s involvement with Northumberland Day began on March 15, when assistant head teacher, Caroline Elton, responded to an invitation for Blyth schools to attend a briefing session at Headway Arts in Blyth.
The teacher’s interest was sparked by the initiative, championed by Langley Castle in Langley-on-Tyne and embraced by people county-wide, because of the opportunity it could potentially provide for children to appreciate all facets of Northumberland’s culture, heritage and community life.
She left the session full of enthusiasm and ready to hold a staff meeting, to generate ideas of how to involve both Newsham Primary and its local community in Northumberland Day 2017.
The resulting programme of activity is truly inspiring, with all staff members at Newsham Primary having grasped the essence of Northumberland Day and the benefits that involvement can provide.
Caroline Elton says: “We are very excited by the first-ever Northumberland Day and see this as an initiative that can be shared with our community and used to celebrate all that is good about Northumberland, Blyth and Newsham Primary.
“It will help unite our community and enable everyone to share in activities that can have visible outcomes, as well as being a lot of fun.”
Dr Stuart Madnick, owner of Langley Castle, says: “This programme of activity drawn up by Newsham Primary highlights why Langley Castle was so keen to champion Northumberland Day and make it a grass-roots initiative in which everyone can be involved. Newsham Primary are shining a light on the sorts of things that can be done and acting as a beacon in this respect.”
Northumberland Day organiser, Jane Hunt of Catapult PR, says: “Newsham Primary instantly grasped the spirit of Northumberland Day after attending our briefing session and realised what a force it can be in bringing people together in a shared celebration. The school’s plans are truly inspiring and we hope they will spur other schools on and encourage them to take part and allow their pupils to derive the same benefits.
“We hope this first-ever Northumberland Day will stick in pupils’ minds and give them something to talk about to their own children one day, as they recall what they were doing in their school as the very first county day approached and how proud being Northumbrian made them feel. Spots of time like this are what make for lifelong memories.”
More information about Northumberland Day can be found at www.northumberlandday.net and at www.facebook.com/northumberlandday whilst any other schools wishing to take part can email NDay@catapultpr.co.uk to make their plans known. ENDS
Press calls: Jane Hunt, Catapult PR, 01253 891114 – firstname.lastname@example.org